Why might an MNE choose to send a seasoned senior employee?

Choosing to send a seasoned senior employee often hinges on the value of their extensive industry experience. Such individuals typically carry a wealth of knowledge about the company's operations, industry standards, and market dynamics. This experience allows them to make informed decisions, guide teams effectively, and navigate complex challenges that may arise during international assignments. Their familiarity with best practices can lead to improved performance, as they are equipped with the insights necessary to adapt strategies to fit local conditions while ensuring alignment with the company's global objectives.

While fostering international relationships and cultural adaptability are also important factors in international assignments, the primary reason to select a senior employee often centers around leveraging their deep industry knowledge for strategic advantages in new markets. Cost-saving measures may not be a priority when the focus is on the nuanced and informed leadership a seasoned executive can provide, which could be critical for the success of the organization in a global context.