Which activity is included in the definition of 'sensing' within dynamic capabilities?

The correct answer is the identification of opportunities outside the company, which is a crucial element of the 'sensing' aspect of dynamic capabilities. Sensing involves the ability to scan, search for, and identify external opportunities and threats in the market environment. This activity is essential for organizations to stay competitive, as it allows them to understand changes in trends, customer preferences, and emerging technologies that could impact their business.

Identifying opportunities outside the company enables businesses to pivot and adapt their strategies effectively, ensuring they remain responsive to the dynamic landscape in which they operate. This external focus is vital for innovating and maintaining a competitive edge, as companies need to be aware of various factors outside their current operations to harness potential growth and mitigate risks.

In contrast, assessing internal resources pertains to evaluating the internal capabilities of an organization and is more aligned with the 'seizing' aspect of dynamic capabilities. Identifying competitor weaknesses is more tactical and inward-focused, while developing customer satisfaction surveys primarily relates to feedback mechanisms rather than the broader search and identification of external changes and opportunities.