What might MNEs consider when choosing between sending a senior or an eager young person abroad?

MNEs, or multinational enterprises, place a high value on adaptability when considering individuals for assignments abroad. When sending someone to a foreign market, the ability to navigate and integrate into a different culture can significantly influence the success of their mission. An individual’s adaptability to local culture encompasses not just an understanding of social norms and practices but also the capacity to build relationships and engage effectively with local stakeholders.

This is particularly important because a senior employee may have extensive experience and established credibility, but an eager young person may possess a fresh perspective and open-mindedness that facilitate cultural integration. Selecting a candidate who can adapt to diverse environments aids in fostering cooperation, reducing the likelihood of cultural misunderstandings, and ultimately enhancing the effectiveness of the MNE's global operations.

While other factors such as business ethics knowledge, previous leadership experience, and understanding of industry trends are important in international business, the ability to adapt to local culture often determines how well a representative of the MNE can operate within that environment. This is essential to achieving business objectives and ensuring a positive reception from local markets.