What is the aim of leveraging home-grown competencies in the extender strategy?

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The aim of leveraging home-grown competencies in the extender strategy is primarily to utilize strengths for benefits abroad. This strategy focuses on taking the unique capabilities, technologies, or skills that an organization has developed locally and applying them in international markets. By doing so, businesses can gain a competitive advantage, enhance their global presence, and capitalize on opportunities that align with their core competencies.

This approach allows organizations to effectively transfer their strengths in areas such as production, marketing, or service delivery to new markets, thereby maximizing their potential for success. The emphasis is on building upon existing knowledge and abilities rather than starting from scratch in unfamiliar territories.

While strategies to dominate local markets or reduce dependency on local resources may involve leveraging some competencies, they do not capture the essence of the extender strategy, which is fundamentally about international expansion and maximizing existing strengths on a global scale. Additionally, the notion of innovating products without any research contradicts the concept of leveraging competencies, as successful application typically involves informed strategy and development based on existing capabilities.

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