What does a licensing agreement allow Firm A to do?

A licensing agreement typically allows one party, the licensee, to use the proprietary assets of another party, the licensor, under specific conditions. In this context, if Firm A has a licensing agreement with Firm B, it signifies that Firm A is granted permission to utilize Firm B's proprietary technology. This arrangement is beneficial for Firm B, as it can generate revenue from its intellectual property without relinquishing ownership, while Firm A gains access to technology that can enhance its products or services.

This type of agreement typically does not cover selling products internationally, employing marketing strategies, or granting rights to Firm B for using its proprietary technology. Each of these actions would generally require separate permissions or agreements, as they address different aspects of business operations that may not be covered under a standard licensing agreement.