What defines a company that adopts a localisation strategy?

A company that adopts a localisation strategy is characterized by its independence of each foreign market. This approach involves tailoring products, marketing strategies, and operations specifically to meet the unique preferences and cultural nuances of each local market. By prioritizing local needs and preferences, companies can better connect with consumers and ensure their offerings resonate within the distinct contexts of different countries or regions.

In this strategy, businesses often adjust their products' features, packaging, pricing, and promotional tactics to align with local customs and buying behaviors. This flexibility enhances customer satisfaction and can lead to stronger brand loyalty in diverse markets.

The other strategies typically involve more homogenous approaches across markets, which doesn't align with the core principle of localisation—adapting to and embracing the individuality of each market environment.