The Unified Framework primarily addresses?

The Unified Framework focuses on understanding the factors that lead to the success and failure of firms in the global market. This framework highlights the importance of various elements, such as strategic positioning, resource allocation, competitive advantage, and institutional influences, which together determine how effectively a firm can operate and thrive internationally. By addressing these critical aspects, the Unified Framework provides comprehensive insights that can help businesses strategize and improve their global competitiveness.

In contrast, the other options involve different domains or perspectives that do not directly align with the core purpose of the Unified Framework. The impact of technology, domestic markets, and changing consumer behavior are all relevant to global business operations but are not the primary focus of this specific analytical framework. They may influence success or failure, but they do not encapsulate the overall determinants as succinctly as the focus on firm success and failure does.