Logistics and service capabilities are essential for managing interactions with which group?

Logistics and service capabilities play a crucial role in managing interactions with potential customers because they directly influence the customer experience and satisfaction. Effective logistics ensure that products are delivered timely and accurately, which is essential in meeting customer expectations. A strong service capability enhances customer support and engagement, making it easier to resolve issues and provide assistance, ultimately leading to higher customer retention and loyalty.

In contrast, while logistics and service capabilities are also important in interactions with suppliers and for maintaining relationships with shareholders, the most direct impact on potential customers comes from how well a company can deliver products and services to them. Understanding the needs and preferences of potential customers can significantly enhance a company's competitive edge in the market.